Ratan Tata backs India's first senior citizen companionship startup Goodfellows
The startup appoints young graduates, 'Goodfellows', who help in assisting the senior citizens and provide companionship, "similar to what a grandkid would do". Ratan Tata said, “You do not know what it is like to be lonely until you spend time alone wishing for companionship", as he launched the startup which would connect youngsters to provide companionship to the elderly.