Nike

The launch of the Air Jordan line in 1984, in partnership with NBA player Michael Jordan, brought a massive changes in both sneaker culture and brand marketing.

JJ Gabriel, Manchester United's 14-year-old winger, sparks interest among top clubs and brands with his exceptional skills and dedication.

As anticipation builds for the new football season, Nike on Monday unveiled the latest iteration of its Premier League ball, set to make its debut on August 16, 2024.

While all eyes were on the new iPad models that Apple launched at its Let Loose event on May 7, one couldn’t help but notice the sneakers Tim Cook was wearing during the presentation. According to a report, the Apple CEO wore a custom-made pair of Nike Air Max ’86.

Labour leader Keir Starmer voices opposition to England's revamped Euros kit, urging its reversal due to the replacement of the traditional St George's Cross with a multicoloured design.

Get a glimpse of Norway's latest football kits, as showcased by Erling Haaland and Martin Ødegaard.

Nike is cutting 2% of its current workforce as it looks to reinvest in its growth areas and streamline its business. The sneaker giant is contending with a slowdown in consumer spending and looking to save $2 billion over the next three years as part of a restructuring plan.

Nike files lawsuits against New Balance and Skechers over alleged patent infringement of their innovative Flyknit technology, escalating a legal battle in the footwear industry.

The Central Crime Branch (CCB) police in Bengaluru busted a counterfeit shoe manufacturing and sales network operating under famous sports brands like Puma and Nike. The factory in Cottonpet produced low-quality fake shoes sold at premium prices, with a seized value of over Rs 2 crore. The mastermind, Ganesh, was arrested, and the operation involved deceptive branding and distribution to smaller retail outlets.

When Georgia-Pacific relocated its headquarters to Atlanta in the early 1980s, McCann-Erickson closed its Portland office, and the future business partners moved to another agency where they worked together on the Nike account.