synopsis

With a call to action, “To save Bengal from this curse, No vote to TMC,” the campaign urges voters to rise above fear and patronage, and take a stand against what they describe as systemic failure.

In a powerful and unexpected move, an anonymous citizen-driven digital campaign has emerged in West Bengal, challenging the prevailing political narrative with the bold slogan: “Loot-tantra of Gunda Government, Soibe Na Aar Bangla.”

The campaign, which appears to be non-partisan and organically mobilised, has launched a website, www.soibenaaarbangla.com, that presents an unflinching critique of the governance under the current state regime. With a call to action, “To save Bengal from this curse, No vote to TMC,” the campaign urges voters to rise above fear and patronage, and take a stand against what they describe as systemic failure. 

A fiery campaign song and video have also been released on the website and social media handles.

The site showcases a range of concerns that citizens have been grappling with, from cornering the Hindus to the rising crimes against women and rampant corruption, lawlessness, joblessness, and industrial decline. The narrative strikes a chord with many who feel that Bengal’s social fabric has been steadily eroding, despite lofty claims of welfare and development.

While the people behind the campaign remain anonymous, political observers suggest it reflects growing public frustration with issues such as the RG Kar rape case, the Sandeshkhali atrocities, attack on the Hindus in Murshidabad and the SSC recruitment scam. The site also touches upon deeply emotive subjects like farmer suicides, child marriage, and declining healthcare standards, raising alarm over what it portrays as “state-sponsored denial.”

What sets the campaign apart is its citizen-centric tone — it does not project any single leader or party, but rather channels the collective anguish of a disillusioned electorate. The visuals, language and testimonials suggest this is not merely a political provocation, but a citizen's resistance; silent, decentralised, but assertive.

With elections approaching, the emergence of “Soibe Na Aar Bangla” adds a new layer to Bengal’s complex political battleground. Whether it succeeds in shaping voter behaviour remains to be seen, but one thing is clear: Bengal’s people are speaking, even if anonymously and their voice is one of deep unrest and urgent demand for change.