'Taare Zameen Par': Aamir Khan skips OTT release strategy; buys back rights
Aamir Khan has adopted a unique release strategy for 'Stars on Earth'. He spent 30 crore to buy back the rights and will now release it directly in theaters, skipping OTT platforms
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Aamir Khan and his company have crafted a new release strategy for 'Stars on Earth'. They believe this could be a game-changer.
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Aamir Khan spent 30 crore to buy back the rights of 'Stars on Earth', aiming for a strong return on his investment.
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Aamir Khan initially planned a traditional release on 1000-1500 screens, but changed his strategy right before.
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Single screen and non-national multiplex owners contacted Aamir Khan Productions directly, confident in his content.
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Despite offers, Aamir Khan chose not to sell the OTT rights, aiming for a theatrical-only release.
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'Stars on Earth' was initially co-produced with Sony Pictures, but they were hesitant about a theatrical-only release.
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Aamir reportedly paid 30 crore to Sony Pictures to gain full control of the film and its digital rights.
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Advance bookings for 'Stars on Earth' are expected to begin on Tuesday.
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