Ather Energy introduces dashboard in 8 Indian languages for Rizta e-scooters

Ather Energy introduces a multilingual dashboard for its Rizta electric scooter. Initially, it will support eight regional languages, including Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada. Other regional languages will be added in subsequent updates.

Most internet users prefer to engage with content in their native languages. According to the IAMAI and Kantar "Internet in India 2024" report, 98% of Indian internet users consume content in local languages, making it a crucial factor in consumer engagement.

Ravneet Singh Phokela, Chief Business Officer of Ather Energy, stated, "From the outset, we have tailored our technology and products to meet the unique needs of Indian consumers. With India's linguistic diversity, we wanted to create a personalized and engaging experience for our riders."

The multilingual dashboard will be rolled out to existing and new owners of Rizta Z scooters via an over-the-air (OTA) update. This update is powered by Atherstack, which drives Ather Energy's advanced features.

The seamless deployment of these updates underscores Ather's commitment to providing cutting-edge technology to its customers. Launched in April 2024, Ather's Rizta scooter is designed to cater to the needs of family-oriented and comfort-seeking buyers.